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CRM Essentials

(English)
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Course Highlights

Course Highlights

  • Gain Insights Into How CRM Cultivates Customer Connections And Enhances Experiences, Thus Achieving Its Core Objectives.
  • Uncover CRM's Role In Setting Businesses Apart Through Heightened Customer Satisfaction And Loyalty.
  • Recognize CRM As An Essential Response To Evolving Markets, Ensuring Efficient Relationship Management.
  • Explore The Pivotal Role Of CRM Principles And Framework Components In Orchestrating Successful Interactions.
  • Grasp The Step-By-Step Approach To CRM Implementation, From Acquisition To Post-Sales Nurturing.
  • Master The Techniques Of Trust-Building, Personalized Service, And Fostering Loyalty For Sustained Relationships.
  • Analyze A Tangible Case Study Showcasing CRM's Transformative Effect On Business Outcomes And Customer Engagement.

What You Will Learn

Course Structure

Your Instructor

Course FAQs

About the Course

03 hrs 30 mins

7 Modules

7 Assessments

12 Months Access

582 Subscribers

Assured Certification

Welcome to the CRM Essentials Course, your pathway to exploring the dynamic realm of Customer Relationship Management (CRM). This comprehensive course equips you with an insightful grasp of CRM’s objectives, significance, and actionable techniques. As you delve into the core principles, essential elements, and structured framework that underlie CRM processes, you’ll uncover the pivotal role CRM plays in setting businesses apart by amplifying customer satisfaction and trust.
Throughout this course, you’ll refine your skills in nurturing customer relationships, building trust, delivering personalized service, and cultivating lasting connections. Real case studies will provide firsthand insights into the transformative impact of CRM on business outcomes and customer engagement.
Upon completing the CRM Essentials Course, you’ll be well-prepared to excel in sales, marketing, and customer-centric roles, armed with a comprehensive toolkit to cultivate enduring relationships, adapt seamlessly to market dynamics, and drive business success. Join us on this enlightening journey to harness CRM’s potential and elevate your impact in the professional realm.

Course Structure

  • What Is CRM & Its Components 10:11
  • Importance & Benefits Of CRM 15:13
  • Developing Relationships 18:42
  • Types Of CRM 16:48
  • The 4C’s Elements Of CRM Process 13:28
  • CRM & Technology 12:19
  • Principles Of CRM And Its Importance 11:30
  • Steps In CRM Process 17:06
  • Customer Management 15:29
  • Development Of Customers 15:25
  • Post-Sales Customer Relationship 11:21
  • Steps In CRM Implementation 12:54
  • Scope, Advantages & Benefits Of Customer Database 12:09
  • Case Study 15:31
  • Conclusion 7:45

Your Instructor

Akash Srivastava, a seasoned instructor, holds an MBA in Marketing and boasts 24 years of industry experience, primarily in the automotive sector. His extensive expertise spans various facets, including sales, marketing, CRM, relationship management, customer retention, and loyalty creation. Notably, he has made significant contributions to esteemed organizations such as Yamaha, Daewoo India, Iveco trucks, GMC UD Nissan trucks, and Tata Trucks.
With an illustrious career that has left a considerable impact across India, East Africa, and the Middle East, Akash excels in customer handling, grievance redressal, service recovery, and key account relationship development. His profound understanding of these areas has consistently driven organizational growth and success.
Akash’s wealth of experience makes him an invaluable asset to this course. His insights and knowledge provide a unique perspective that enriches the learning journey. Through his guidance, learners will gain a deeper understanding of CRM’s role in building enduring customer relationships and driving business success.
Akash Srivastava
Post-Sales Marketing Expert

Course FAQs

This course is suitable for individuals in sales, marketing, and customer-centric roles, as well as business professionals who handle customer interactions and relationships. However, it’s designed to be accessible to anyone interested in learning about CRM principles.

By completing this course, you will understand the fundamentals of CRM, its significance, and its application in modern business operations. You’ll also learn techniques to enhance customer satisfaction, build trust, and foster loyalty.

No prior CRM knowledge is necessary. This course is designed to cater to both beginners and those with some familiarity with CRM concepts.

The course will equip you with the skills to excel in customer-centric roles, enhance customer relationships, and adapt to changing market dynamics, contributing to business success.

Upon completing the payment process, you will receive an email confirmation from our team within 5 minutes. You can use your login credentials to access the course on the Dashboard and learn at your own pace and convenience.

Yes, upon completing the course, you will receive a certificate of completion, which you can download from your Dashboard.

Earn a Certificate

After finishing the course, you will get a Certificate of Completion.

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