1. Basics of Facebook Ads/ How It Works
2. Why Everyone Should Run Ads on Facebook
3. Meta Advertising Policies
4. Ads Manager Dashboard Walkthrough
5. Pre Requisites of a Successful Campaign
6. Module 2- Meta Ads Introduction - Assignment

• Module 2- Meta Ads Introduction - MCQ

1. Facebook Page Section Introduction
2. Beginning to set up your Facebook page
3. Setting the profile and brand image page Banner Size
4. Facebook Cover Page Design
5. How to Set Up Your Facebook Page Name
6. Facebook Page SEO Checklist for Optimization
7. Instagram Account Creation & Optimisation
8. Explore AI in Facebook Page Setup
9. Module 3- Facebook Page Setup Basics - Assignment

• Module 3- Facebook Page Setup Basics - MCQ

1. Meta (Facebook) Business Suite
2. Ad Manager v/s Business Manager
3. Facebook Campaign Structure
4. Module 4- Knowing the Facebook Ads Manager - Assignment

• Module 4- Knowing the Facebook Ads Manager - MCQ

1. Introduction of Meta Ads Funnel
2. Top of The Funnel (TOFU)
3. Middle of The Funnel (MOFU)
4. Bottom of The Funnel (BOFU)
5. Explore AI in Meta Ads Funnel

1. Demographic Based Targeting
2. Interest Based Targeting
3. Behaviour Based Targeting
4. Custom Audiences Targeting
5. Lookalike Audiences Targeting
6. Advantage+ Audiences Targeting
7. Explore AI in Meta Ads Targeting

1. Introduction to Ads Creative
2. Copy Writing For Meta Ads
3. Image Ads Creative Design
4. Video Ads Creative Design
5. Competitor Ads Copy Spy
6. Explore AI tools in Ads Creative Design
7. Understanding Placement options of Meta ads

1. Awareness Ads
2. Traffic Ads
3. Engagement Ads
4. Module 5- Meta Ads Objective - Assignment
5. Leads Ads
6. App Promotion Ads
7. Sales Ads
8. Explore AI in Selecting Campaign Objective

• Module 5- Meta Ads Objective - MCQ

1. What is Facebook Pixel
2. Creating a Facebook Pixel
3. Installing the Facebook Pixel on Your Website
4. Checking if the Pixel is Working and Capturing Information
5. Creating a Target Audience With Your Facebook Pixel
6. Creating Your First Super Optimised Ad Using Facebook Pixel
7. Conversions API
8. Module 9- Facebook Pixel - Retargeting - Assignment

• Module 9- Facebook Pixel - Retargeting - MCQ

1. Meta REACH Ad for Business
2. Meta Brand Awareness Ads
3. Meta Engagement Ads
4. Meta Lead Ads
5. Meta Lead Ads Using the Website
6. Meta Traffic Ads
7. Meta Messages Ads
8. Meta Video Ads
9. Module 10- Creating Multiple Meta Ads - Assignment

• Module 10- Creating Multiple Meta Ads - MCQ

1. Chat GPT and its Applications in Marketing
2. Exploring The Synergy Between Chat GPT & Meta Ads
3. Applying Chat GPT To Understand Audience Preferences And Behaviors
4. Crafting Compelling Ad Copy Visuals
5. AI Tools For Meta Ads

1. Introduction to Facebook Ads for E-Commerce
2. How to Set Up Dynamic Product Ads + Catalog Sales Campaigns
3. ROAS Calculations & Explanations
4. A/B Testing Setup

1. Facebook Ads Scaling
2. Vertical & Horizontal Scaling
3. Facebook Ads CBO
4. Lookalike Scaling Strategy

1. Automated Rules In Facebook ads Campaign
2. Ads Budget Calculator
3. Ads Disabled Reason & Recovery
4. Meta Verified Process

1. Ads Relevance + Scale Facebook Ads
2. Facebook Reporting

1. Meta ads for real estate
2. Meta ads for dentist
3. Meta ads for interior design business
4. Meta ads for consumer business
5. Meta ads for professional services

1. How to Get Clients for Facebook Ads Part -1
2. How to Get Clients for Facebook Ads Part -2
3. Facebook Blueprint Certification
4. Interview Preparation for Meta Ads Roles

1. New Pixel Creation For E-Commerce Store
2. Meta Pixel Setup For Shopify Store
3. Meta Pixel Setup For Woo Commerce Store
4. Creative Design For E-Com Ads
5. Audience Selection & Campaign Launch
6. Audience Selection Using AI Tools
7. Thank You Note