Module 1: Overview of Marketing

Module 2: Market Oriented Strategic Planning

Module 3: Marketing Environment

Module 4: Marketing Research

Module 5: Demand Forecasting

Module 6: Consumer Markets and Consumer Buying Behaviour

Module 7: Business Markets and Business Buying Behaviour

Module 8: Segmentation, Targeting and Positioning (STP)

Module 9: Brand

Module 10: Product, New Product Development and Product Life Cycle

Module 11: Price and Pricing Strategies

Module 12: Place / Marketing Channels

Module 13: Promotion / Integrated Marketing Communications (IMC)