What Will You Learn In This Programme?

• Master the Fundamentals of Machine Learning and NLP

Gain a deep understanding of machine learning concepts, key workflows, and practical applications of natural language processing(NLP) in academic and professional settings.

• Craft Effective Prompts with Generative AI

Learn the art and science of prompt engineering to maximise the capabilities of tools like GPT-4, Copilot, and DALL-E for text and image generation.

• Leverage Generative AI for Digital Marketing Success

Use AI tools to create impactful marketing campaigns by automating ad copy, segmenting audiences, and optimising campaign performance.

• Enhance Research Efficiency with AI Tools

Organise, analyse and summarise academic data effortlessly using tools like Affor AI and Notebook LM, ensuring smarter and faster research outcomes.

• Create Stunning Visuals with Generative AI

Design professional-quality images and presentations with tools like Leonardo AI and Microsoft Designer, making your campaigns and projects visually compelling.

• Transform Data into Insights with AI-Driven Analytics

Utilise GPT-4 to perform advanced data analysis, generate actionable insights, and create automated reports for academic or business applications.

• Build a Complete AI-Driven Marketing Campaign

Tie all your learnings together in an integrated capstone project, using AI to analyse data, generate content, create visuals, and present a polished campaign 

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Course Includes

  • 12 Lessons
  • 1 Topic
  • 1 Assessment

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