What Will You Learn In This Programme?
• Master the Fundamentals of Machine Learning and NLP
Gain a deep understanding of machine learning concepts, key workflows, and practical applications of natural language processing(NLP) in academic and professional settings.
• Craft Effective Prompts with Generative AI
Learn the art and science of prompt engineering to maximise the capabilities of tools like GPT-4, Copilot, and DALL-E for text and image generation.
• Leverage Generative AI for Digital Marketing Success
Use AI tools to create impactful marketing campaigns by automating ad copy, segmenting audiences, and optimising campaign performance.
• Enhance Research Efficiency with AI Tools
Organise, analyse and summarise academic data effortlessly using tools like Affor AI and Notebook LM, ensuring smarter and faster research outcomes.
• Create Stunning Visuals with Generative AI
Design professional-quality images and presentations with tools like Leonardo AI and Microsoft Designer, making your campaigns and projects visually compelling.
• Transform Data into Insights with AI-Driven Analytics
Utilise GPT-4 to perform advanced data analysis, generate actionable insights, and create automated reports for academic or business applications.
• Build a Complete AI-Driven Marketing Campaign
Tie all your learnings together in an integrated capstone project, using AI to analyse data, generate content, create visuals, and present a polished campaign
Course Content
