Advanced Google Analytics 4: A Comprehensive Guide

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Course Overview Sample Lesson

Module 1 – The Basics + Set Up 7 Topics

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Google Analytics and It’s Importance

Set Up A Google Analytics Account & Install the Tracking Code

Upgrade Your Existing Google Analytics Account to GA4

Install The Tracking Code On Shopify Wix Etc.

Prevent Inflating Your Traffic Data

How To Access The Demo Content

Google Analytics Dashboard Walkthrough

Module 2 – Analyzing The Data 7 Topics

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Find Out How Much Traffic Your Website Gets

Find Out What Country Your Traffic Is Coming From

Find Out What Pages Are The Most Popular On Your Website

Demographics Reports

Find Out What Sources & Channels Send You The Highest Quality Traffic

Real Time Reports – Measure Marketing Performances Live

Analyzing DAU, WAU and MAU

Module 3 – Goal Setting & Tracking 3 Topics

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Events and Conversions

How To Track Form Submissions

Track Results From Specific Marketing Activities

Module 4 – Google Analytics 4 – Practical Tips 10 Topics

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Browser’s Language

Location Data

Browser’s Conversion Rate

Device Category

Screen Resolution

Page Speed Insights

Mobile Operating System

Landing Pages

Paid Traffic And Landing Pages

Site Search Data

Module 5 – Analysis: Traffic Volume 2 Topics

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Lets Analyze Beginner Traffic Data

Where are Your Users Coming From

Module 6 – Analysis: Traffic Relevance 4 Topics

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Demographics of Your Target Audience

Devices & Technology of Your Visitors

Finding Useful Details About the User

Identifying Overlapping Segments of Your Visitors

Module 7 – Analysis: How Google Analytics 4 Works 6 Topics

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How Google Analytics 4 Works

Page-Level Analysis of Your Website

Cohort Analysis – Granular Analysis

More Data on Business Goals

Business Goal Analysis With Monetization Reports

Revisitng the Monetization Reports

Module 8 – Customization: Custom Reports & Data Studio Introduction 2 Topics

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Customized Tabular Reports In GA4

Google Looker Studios Basics

Module 9 – Implementation: Google Analytics 4 with Tag Manager 2 Topics

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Create a New Google Tag Manager Account

Link The Website, Google Analytics 4 & Google Tag Manager

Module 10 – Reports 4 Topics

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Google Analytics 4 Course Assignment

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Course Includes

12 Lessons
47 Topics
Course Certificate

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