1. Introduction To The Course
2. Tips to Improve Your Course-Taking Experience
3. What is Marketing & Its Type
4. Define & Find the Perfect Customer Avatar
5. Digital Marketing & Its Scope
6. Differentiate between Digital Marketing and Performance Marketing

• Practice Tests-1

1. Understanding AI and Its Impact on Digital Marketing  
2. Exploring Generative AI for Marketing Campaigns
3. AI-Driven Customer Segmentation & Personalization
4. Leveraging AI for Predictive Analytics

• Practice Tests-2

1. What is a Website  
2. Domain, Hosting & SSL 
3. WordPress.com Vs WordPress.org  
4. Setup Your Website
5. Different Types of Website Creations
6. Free Website Creation
7. AI-powered tools for Website Creation
8. Generative AI for Automated Website Content Generation 

• Practice Tests-3

1. What is Content Marketing?
2. Content Marketing Plan
3. Copywriting Basics (A.I.D.A.)
4. Copywriting using AI tool
5. Write Quality Articles
6. Writing effective marketing copy with Gen-AI
7. Generating AI-Powered Visual Content (Text to Image)
8. AI tool for Content Marketing

• Practice Tests-4

1. An Overview of SEO
2. Type of SEO – On Page, Off Page & Technical
3. On-Page SEO with AI
4. What are keywords and why are they important?
5. Keyword research tools
6. Optimising Your WordPress Website
7. Search Console & Analytics Basic
8. The Importance of Backlinks  
9. Backlink Creation Process  
10. Technical SEO  
11. Local SEO (Google My Business)  
12. SEO Audit, Checklist & Report Creation  
13. AI-Powered SEO Content Creation and Optimization
14. Semantic Search optimization

• Practice Tests-5

1. Introduction to Social Media Marketing
2. Understanding Social Media Platforms
3. Social Media Content Creation
4. AI-powered tools for social media marketing
5. Social Media Management Tools
6. Social Media Audit, Checklist & Report Creation

• Practice Tests-6

1. YouTube Keyword Research
2. YouTube Optimization
3. YouTube Optimization using AI tools
4. AI-Generated Scripts for YouTube Content
5. Using AI to Optimize Video Thumbnails and Titles
6. AI tools for Youtube Video creation

• Practice Tests-7

1. What is Email Marketing?
2. Email Marketing Tools
3. Create a Lead Magnet
4. A/B Testing & Metrics
5. Reporting & Getting Success
6. Enabling AI for Email Copywriting
7. Using Generative AI for Personalized Email Campaigns

• Practice Tests-8

1. What is Affiliate Marketing?
2. Different Affiliate Marketing Programs
3. Different Traffic Sources to Get Sales
4. How to Earn Money Through Affiliate Marketing

• Practice Tests-9

1. Introduction to Meta Ads
2. AI for Ad Copy and Creatives
3. Audience Targeting with Meta Ads
4. Creating Campaigns for Facebook and Instagram
5. Meta Ads Reporting and Analytics
6. Using AI for Optimizing Ad Campaigns
7. A/B Testing with AI-Powered Tools
8. Ads Library

• Practice Tests-10

1. Introduction to Google Ads
2. Keyword Research
3. AI for Writing High-Converting Google Ads
4. Creating Search & Display Ad Campaigns
5. Audience Targeting with Google Ads
6. Google Ads Reporting & Analytics
7. A/B Testing for Google Ads using AI
8. Google Ads Transparency

• Practice Tests-11

1. How to Get a Job in Digital Marketing
2. Start Your Freelance Digital Marketing Consultancy
3. Building a Personal Brand with AI Tools
4. Using AI to Optimize Your Resume & Portfolio
5. Conclusion

• Practice Tests-12